World Peace Ind. (WPI) Will Distribute SanDisk Products Immediately
SUNNYVALE, CA, Aug. 29, 2000 -- SanDisk Corporation (NASDAQ: SNDK), the world's largest supplier of flash memory cards, announced today that it is opening sales in China and has signed its first product distributor in China - World Peace Industrial Co., Ltd. (WPI). Under the agreement, WPI will distribute all SanDisk products and expand SanDisk's global reach in the Pacific Rim.
Sai-Ying Ng, SanDisk's manager of sales operations, Pacific Region, said, "China is a country with enormous sales potential for SanDisk. Digital technology is booming in the Pacific Rim and people in China are starting to use digital cameras, Internet music players and other portable products that use our flash memory cards. WPI has established a significant distribution network in China and we look forward to working with them as we grow the business together."
Mike Chang, WPI president, said, "We are elated to sign this agreement with SanDisk. Not only does this allow us to distribute products provided by the world leader in flash memory cards, but we will do so in an area that has been virtually untapped. The public interest in handheld electronics products is very high in China and this creates a huge potential market."
SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
World Peace Ind. Co. Ltd., (WPI), founded in 1981, with an estimated 600 employees now, is proven the most competitive distributor on semiconductor components in Asia. Based in Taiwan, it has over 20 offices in principle Asian sites towards Hong Kong, Singapore, Malaysia, Thailand, the Philippines, Korea and India. WPI represents more than 50 product lines for global suppliers including such firms as Intel, Philips, TI and Atmel.