SanDisk Is First To Market With miniSD; Available At Retail Stores In May
SanDisk miniSD cards are used to store digital images, video, MP3 files and other data in camera phones and multimedia mobile phones. The announcement was made today in Taipei, where SanDisk and its retail distributor in Taiwan, Princeton Technology C&C Corporation (PTC), held a joint press conference.
Nelson Chan, senior vice president and general manager of SanDisk's retail business unit, said, "The number of mobile phones with miniSD slots is growing rapidly since removable storage is a key advantage for mobile phones that feature storage-intensive features such as digital cameras, MP3 players and games. We are working closely with our retail distributor, PTC, to ensure that Taiwanese consumers who use miniSD-based mobile phones and wish to have additional storage will be able to purchase SanDisk miniSD cards from their favorite retail outlets."
The new miniSD card format was introduced by SanDisk for sale to OEM customers in March 2003, and is being sold to consumers through retail outlets with a complementary adapter that converts the miniSD card into the SD card form factor. The adapter allows the miniSD card to fit into existing SD card slots, thereby providing compatibility with the growing number of SD compatible devices in the market.
The new retail miniSD cards will start at 32 megabytes (MB) capacity with higher capacities ranging up to 256MB to be introduced later this year. Suggested retail pricing for miniSD plus an SD adapter, at capacities ranging from 32MB to 256MB is US$44.99 to $94.99 respectively.
SanDisk, the world's largest supplier of flash data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
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